YouTube, which was bought by Google for $1.65 billion in 2006, was said to be streaming 4 billion online videos every day. In early 2012 this was seen as a 25% increase in the past eight months. This increase comes at a good time because more and more people are watching video on their televisions and smartphones. Google is pushing this new way of viewing by providing great content. YouTube figures show that around 60 hours of video is uploaded to the site every minute. That is an incredible statistic, unimaginable a few years ago and one you can exploit with YouTube promotion of your products.
If you want to impress your audience and do superior YouTube promotion really, and then make sure you aren’t doing any of the following.
- Don’t Rehash Videos
Any YouTube publisher can learn from this especially if you have TV commercials. You need promotion when you are trying to perform successfully, don’t upload videos that rehash your older content, this is rarely going to get you any views. Always provide great, new content to secure the most views.
- Overusing Annotations
Having one or two annotations in your video isn’t a bad thing; it can be funny or informative. The problem comes in when you have a screen full of annotations, or you have an annotation pop up every few seconds. It gets distracting, and people are going to leave your video.
- Don’t Upload Blurry Content
A death sentence to your YouTube career is uploading a long streak of blurry videos with very poor quality. Sure, this might decrease the video’s memory, and it may help you upload videos faster. However, if you want good YouTube promotion and marketing, you can only do that with quality videos under your belt.
- Don’t Prevent Embedding
When you upload to YouTube, you can prevent embedding, and some publishers may see this as a good thing. You can secure your video’s position on YouTube, not someone else’s website, so you can be sure to get the credit for your work. However, proper YouTube promotion can only be done through embedding, because this allows people to syndicate your content, which gets you more views and more backlinks.
- Don’t Be Afraid
Perhaps the most important thing to remember is never to be scared. This is the paralyzing force that keeps most people in all forms of Internet marketing from actually making money. You have to be out there, and you have to be willing to promote yourself if you want to get any views.
Your business, whether large or small, needs YouTube promotion as part of its marketing strategy. The more people that watch your video, the more likely you are to make sales. Add video to your marketing today and see how it can benefit you.