YouTube is now considered a popular search engine other than Google. Anyone who wants to learn and doesn’t like reading, then YouTube is the answer. This video channel isn’t only for tutorials and funny videos too! YouTube is also the home for music or lyric videos from artists. Back in the day, users can only watch them through television shows. But not anymore! Since YouTube became popular, more and more internet users are becoming enthused by its feature.
As a YouTube user, one will consider the opportunity because it provides too much entertainment in more ways than one. But wait! There’s more to it than what you know. YouTube became the largest tool to gain traffic. Not only from adverts in various clips but also in the side bar and also in description tags. It’s also a way for businesses to introduce their products or services through showing videos of what they can offer. However, acquiring more traffic from YouTube is not as easy as just publishing one. For beginners, it’s impossible to kick-start a webpage traffic if you don’t know how to start in the first place. Here are some ideas you’d want to remember while dealing with your YouTube SEO.
Search the right keywords.
Standard SEO practices start with knowing the perfect keywords to make the whole work operational. It’s the same with YouTube because you have to know what keywords you have to use. Remember, you just can’t optimize your cute cat video just by putting “My Cat” as the clip’s title. In general, YouTube likes to prioritize certain keywords such as “how to,” “reviews,” “tutorial,” and “funny.” The website is also known to rank keywords that are anything within the fields of fitness or sports. To search for the right keywords for your video title and description, just head to Google, search what you have in mind and see if any of the keywords you plan on optimizing appear in search results. Study the title and description, and formulate a plan of action in naming and describing your clips.
Searches per keyword
Once you’ve listed the keywords that you plan on using, it’s time to see if “the chosen ones” are worth boosting or not. Use the Google Keyword Planner in this regard because this tool will allow you to input keywords. You will see the average monthly searches done through Google. As a rule of thumb, prioritize any keyword that has at least 300 searches per month. Any lower than that figure means it’s useless and you have to move on to the next one.
Prioritize viewer activity and retention
Many YouTubers don’t realize it, but their videos do get penalized if more people leave the clip’s page during the first few seconds of the video. This is called a bounce rate, and it is a devastating trait if you don’t publish quality content.
When creating your videos, always aim for viewer retention, comments, shares, thumbs ups, added to playlists, and other important factors. These positive elements can assist in telling YouTube that your video is worth ranking. As such, it’ll attain a higher chance in appearing on the first page of search results than the rest.
SEO even before uploading
Before clicking on the upload button in YouTube, make sure that your video’s filename has your keyword. For example, if you’re about to publish a video about giving tips about weight loss, then name your video with something like “weight loss tips.” Albeit it’s a minor trait in the eyes of Google and YouTube, it doesn’t hurt to add a bit more SEO to your video than the norm.
YouTube has its own algorithm and behind that, there are also people behind its management to ensure quality content. So the next time you want to upload something, make sure that it meets their standards. You’ll never know when you’ll hit big if you won’t try it.