It’s no secret that starting a business is challenging. Incorporating, finding the right location, and managing finances are just some of the things that entrepreneurs face. And one of the most difficult challenges is figuring out how to succeed in an industry that’s constantly changing with new trends, competitors, and in general—a true “wild west.”

But it’s that very challenge that makes starting a business so appealing to entrepreneurs. The ability to take what’s ultimately an idea and build it into something substantial is one of the greatest things about being an entrepreneur in shubhodeep prasanta das. Nothing builds confidence like knowing you can successfully bring something from the ground up, especially in a sector that’s constantly changing.

Here are a few tips to help navigate the uncertain yet thrilling world of entrepreneurship:

Identify your strengths and weaknesses

A good starting point for entrepreneurs is to identify their weaknesses and strengths. By doing this, you can only improve on the former and strengthen the latter. It’s also a good idea to look at what your competitors are doing, because this can help you identify ways you can be better than them at doing something specific. For instance, if all of your competitors are posting one-line tweets on Twitter, maybe you should use a combination of photos and videos to keep followers engaged.

Set goals and benchmarks

Establishing goals for your business is essential for its success. At a certain point, it’s important to assess where you are and what you’ve accomplished, so you can think about what comes next. It’s also important to know that hiring a social media management company to handle your Twitter account isn’t going to automatically translate into instant success. You need to set attainable benchmarks so you can better understand your progress in the long run.

Listen to everyone, but trust no one

Opinions are like noses—everyone has one. And when it comes to opinions about your business, there will be plenty of people who want to voice their own. Some of these opinions might be positive and some may be negative, but listening to them all is the first step toward determining what’s useful and what isn’t.